In early 2020, as the global pandemic began to emerge, the SBLC quickly began to adapt to an anticipated season of canceled volunteer events, stay-at-home orders, and a more firm focus on delivering our services and content online.
When we began brainstorming about how we can remain relevant and make a lasting contribution during the pandemic, we decided to use our filmmaking capacity and develop a free series of nature-themed videos for social media. That effort quickly became known as the “Socially Distant Science and Adventure” series. To date, the series has collected over 10,500 views.
To our surprise, our work was featured in Forbes Magazine in an article providing one or two resources for nature experiences in each of the 50 states. They stated: “The Saginaw Basin Land Conservancy offers kids of all ages a socially distant science adventure. The videos teach kids all about gardening, identifying different types of birds, and about local animals.”
We did the video series out of our pockets, and in many ways served as a way for our staff to cope with the sudden shift in our plans. We used simple consumer-focused tools, relying on our experience in the topics and in essential filmmaking and editing to develop these short videos.
We believe that with a proper plan, the use of our higher-investment filmmaking tools, and our time, that we can create an elevated video series experience to reach and inspire new people across the region, state, and nation. In the past year, we have enjoyed over 59,000 views of our Facebook videos, and we believe we can do much more.
We believe that this video series will offer a unique opportunity for our foundation supporters and corporate sponsors to partner to empower our team to create localized, but universally appreciated, material to inspire action outdoors.
We intend to begin this program with an eight-episode educational series consisting of 15-minute programs delivered every two weeks. We also plan to engage community centers, daycare centers, senior care facilities, public television, and partner social media platforms to create a broader audience for the programs.
Each program will be executed in a studio environment with professional-level filmmaking equipment and audio recording. We have the training and experience to take advantage of this technique and approach, and we believe the results will speak for themselves. Topics may include migration and nesting of native birds, wetland ecology, and more. The on-screen personnel will be our staff members, relating our own experience and training, relying on our certifications and first-hand accounts.
We intend to offer these videos to educators, scheduling presentations to students via Zoom, with live quest-and-answers to follow. Partnering with as many schools as possible post-production is a cost and service that would be covered entirely on our end by the donors and supporters of the SBLC!
These videos will not be easy to develop. In addition to scripting and designing each episode, the technical development of each episode will require extensive editing, animation, filming, and promotion. We believe that each episode will reach thousands of viewers and will have lasting traction online.
We are seeking your support to develop this new elevated video experience for our community. We believe there is a tremendous value for you as a sponsor or donor, in that you can help us deliver valuable content while simultaneously engaging your audience on a widespread and relatively inexpensive platform. If you are interested in supporting the SBLC's new video series and being recognized as a sponsor, please send me an email at firstname.lastname@example.org.
We may not be able to join you at the 2021 Osprey Awards, but we hope you will support us by supporting nature-based education by becoming a sponsor of our all-new video series!
With hope for our community and an open heart,
SBLC Executive Director